Most people under 35 can’t remember life before Walmart.
Many older Texans still have some bitter feelings about Sam Walton’s “discount” store creation when it began to debut in the Lone Star State in the 1970s. Naturally, some shoppers welcomed the notion of lower prices, even if detractors said the merchandise was inferior.
Wal-Mart, as the chain’s first signage and advertising proclaimed, made such a big splash in small towns because it was generally much larger than any store in town and its marketing and advertising hit at the low price theme loudly and often.