Another new class of Chamber U, a continuing education program styled just for business owners will be held Tuesday, March 7, and this class aims at understanding Google analytics.
Sponsored by the Marble Falls/Lake LBJ Chamber of commerce, the class is open to the whole community but non-members will pay $25.
Zach Cochran of the Austin ad agency Door Number 3 will explain seamlessly activating data to improve online marketing campaigns.
Data collection and management with Google Analytics provides a single, comprehensive view of the customer that can be customized to individual needs and shared across an organization. Reports can be segmented and filtered to reflect the needs of a business and an array of reporting and analysis tools can help understand your customers from acquisition to purchase.
